Life course journey mapping, in its most basic form, compiles a series of transitions or actions onto a timeline, visualising the process that a user goes through. For Core, the journey tool plots key moments or health transitions in a woman’s life, highlighting the link between past experiences and future outcomes.
First, create a template journey map based on relevant research. Make sure to include:
Next, think about the team that should work on this activity. Think broadly about who can provide you with different perspectives on the journey or problem. For example, you will likely want to include someone with access to quantitative research into this topic area, someone with field experience of this scenario, and someone with an understanding of the potential health and wellbeing implications.
Read about the persona and selected journey and discuss it. What sounds familiar to the group, and what seems surprising? Reach a shared understanding of who this person is and what happens to her.
Complete the thoughts / perspectives line by putting yourself in the mind of the person for whom the profile is written, using first person statements such as “I think I should see a doctor now”, or by simply highlighting the main areas of concern. In the Core project, we used stickers to pick out the top three moments of health concern and then described what these were. Complete the wellbeing line by marking the high and low points with an x. Once the group has agreed on these points, join them up to create a line graph.
Now that you’ve created a baseline current state journey map, you can more easily start to imagine potential future states.