THE CORE PROJECT

Core is a pioneering three-year project (2018–2020) aiming to better understand, equip and empower women to lead healthier sexual and reproductive lives. Moving beyond vertically-driven thinking about care-provision, Core charts a way forward to better respond to dynamic sexual and reproductive health care-seeking behaviours among women in India, Kenya, Nigeria and Tanzania. It combines human-centered design and interdisciplinary approaches to co-create new solutions for women’s sexual and reproductive health and wellbeing. The project is supported by the Bill & Melinda Gates Foundation and implemented by Scope (formerly known as M4ID), in close collaboration with in-country and global partners.

Core has three main objectives:

What we do

Core builds on existing evidence and research relating to women’s sexual and reproductive health (SRH). Human-centered design and interdisciplinary practice enable it to draw fresh insights from women and their communities as well as from experts and practitioners to fill information and service innovation gaps in this field. The life course approach provides a framework focused on transition points, i.e., sensitive moments of change or disruption in biological, psychological or social circumstances during women’s lifetimes, presenting us with a lens to understand individual trajectories and examine how past experiences may influence future health outcomes.

Core aims to arrive at the following outcomes:

TEAM

Core’s interdisciplinary team draws on expertise in international development, social science and public health as well as creative communications, human-centered design and product innovation. The group is committed to positively impact the health journeys of underserved and vulnerable women.

Alexandra Mandelbaum
Co-CEO & Managing Director
Dr. Alexandra Mandelbaum is M4ID's Co-CEO and Managing Director. In this role Alexandra stewards the organization, provides strategic direction and leads the overall team. Alexandra has previously worked as the Tanzania Country Director of TechnoServe. She is an experienced organizational leader and strategic advisor who has worked in over 17 countries covering Africa, Latin America and Asia. Alexandra brings significant knowledge of market-led development initiatives in private sector development, women’s economic empowerment, youth entrepreneurship, and the agriculture sector in Eastern and Southern Africa. Alexandra also worked with the Africa Enterprise Challenge Fund, KPMG International Development Advisory Services, and Monitor Group (now Monitor Deloitte) and has proven, long-term experience partnering with private sector clients and donors like USAID, DFID, IrishAid, and Bill and Melinda Gates Foundation. Alexandra has a B.A. from Harvard University, an M.Phil from Cambridge University, and a Ph.D. from New York University.
Mick Scheinin
Creative Strategist
As the Creative Strategist, Mick's job is to synthesise research into creative strategies while being heavily involved in the conceptual thinking. Mick also facilitates workshops, works with local partners in developing creative concepts and interacts with local and global partners. Before joining Scope, Mick had a dual role as both Senior creative and partner at Hasan & Partners and Creative director of Hasan & Communications. Mick has won various international and domestic advertising and communications awards. Before that, Mick got a law degree from Helsinki University and worked for, among others, the National Research Institute of Legal Policy, European Parliament in Luxembourg and the Institute of Economic Law. He has also written a best-selling cookbook and worked as a restaurant critic.
Kate Ramsey
Senior Technical Advisor
As Senior Technical Advisor, Kate Ramsey advises the design team, providing public health insights for Scope's Core Project. She brings over 15 years' experience in global health, particularly reproductive and child health, health systems and implementation science. She recently joined Scope from Management Sciences for Health, where she was global technical lead for maternal and newborn health, leading technical support for large integrated health projects in the Democratic Republic of Congo and Malawi and an initiative to test innovative service designs for antenatal care. Previously at Columbia University’s Averting Maternal Death and Disability Program (AMDD), she conducted implementation research in Tanzania, including evaluating interventions to reduce disrespect and abuse in childbirth, a model for community health workers, and voucher programs and referral systems for maternal and newborn health. She worked prior to that as UNFPA’s Global Technical Specialist for the Campaign to End Fistula, supporting design, implementation, and evaluation of programming and facilitating Campaign expansion from 12 to 45 countries. Ms. Ramsey holds a Bachelor’s degree in International Studies from the American University and an MPH in Population and Family Health from Columbia University, where she is also completing her doctoral studies with a dissertation on the organizational characteristics that enable the persistence of disrespect in childbirth.
Fang-yi Lee
Service Designer
Fang-yi is a Service Designer with a focus on human-centered design approaches and methodologies. At Scope, Fang-yi supports the innovative service creation process, including through design research, concept development and rapid prototyping. In particular, Fang-yi is developing solutions addressing the issue of newborn health in low-resource settings as well as HIV testing linked to care for adolescent girls. Prior to joining Scope, Fang-yi worked for several years as product designer in Taiwan, from where she gained work experience and competencies in diverse design practices. Fang-yi holds a Master degree in Creative Sustainability from Aalto University and BA in Industrial Design from Tunghai University.
Rashmi Jagdish
Programme Manager
Rashmi brings to the Core team project management and partnerships-building expertise in international development, most recently in leading digital healthcare innovation projects in Southern and Eastern Africa. Her previous experience includes working in development and communications for a medical charity, programme management for a financial capacity-building social enterprise and research for academic institutions across India, Hong Kong, the UK and South Africa. She holds an MSc in Development Studies from the London School of Economics and Political Science and a BSc in Psychology from University College London.
Nicolas von Flittner
Product Design Lead
Nicolas is an industrial designer, who lends his extensive product design expertise to Scope's design and creative projects. Nico and his team build on Scope's design research and contextual knowledge when concepting, prototyping, testing and building products and physical services that aim to improve the quality of health care and products in low resource communities. Nico is also leading the creation, adoption and improvement of product design methodologies and best practices at Scope as well as constantly developing and sharing new thinking and refined tools for product design with the larger design and development community. Nico has been working as a product designer in various industries for over 14 years. He holds a Master’s degree in Strategic Design from Aalto University.
Laura Seppälä
Communication Manager
As a Communications Manager in the creative team, Laura manages communications strategies and their implementation at Scope. She also leads the communication related project streams and deliverables as well as international partner coordination. Laura is an experienced and sure-footed all-round communications professional and anthropologist from her academic background. Her work in refugee programmes took her to the Middle East and South America. Later her passion for journalism, PR and communication led her to work for a pioneer English-language newspaper in Finland and then managing communications and fundraising at the peace mediation organisation CMI. Laura believes that innovative and creative communications combined with other multidisciplinary approaches has potential of making a difference and contribute to problem-solving in many sectors. She is keen on using her know-how and skills with globally important humanitarian endeavours.
Alba Bonachela
Graphic Designer
Alba is a Graphic Designer at Scope and is passionate about video and motion graphics. She wants to bring static visuals to life, and for this reason moving images are a source of her inspiration. She has her Bachelor's degree from the ESDA Zaragoza, Spain and the ESAD Matosinhos, Portugal. Previously Alba has worked in Spain and in Finland in the field of post production.
Mari Tikkanen
Senior Advisor, Co-CEO
Mari is the Co-CEO and Co-Founder of Scope. In this role, Mari represents Scope globally in its relationships with clients, vulnerable communities as well as Scope's large networks of partners and stakeholders. She initiates and develops new ways of delivering social impact, spearheads measurement
initiatives, and leads projects funded from Scope’s social mission fund. Mari also plays a critical role in the governance of Scope as a member of the Board of Directors. Prior to co-founding Scope in 2008 and leading the organisation for a decade, Mari worked for 15 years on women’s and children’s health and rights, including for WHO South East Asia Region, UNFPA, IPPF, AMREF and Aurat Foundation in Pakistan. Mari holds an MSc. in Population and Development from the London School of Economics and a Sociology degree from Helsinki University, and is a qualified social worker. Mari is a requested speaker at international events and serves on a number of advisory boards, including on the Senior Advisory Group of Saving Newborn Lives and Design for Health.
Jen Snell
Programme Coordinator
As the Programme Coordinator, Jen leads the programmatic, operational, and financial management of multiple Scope initiatives including the Core, HIV and Lab.our Ward projects. She also offers strategic expertise in global public health and development for the organisation. Prior to joining the Scope team, Jen gained 18 years of experience managing both development and humanitarian programmes throughout Africa, Asia, the Middle East, Russia, and the US. This includes 8 years leading health and human rights programs – with a focus on HIV and maternal and child health – in rural Kenya. Most recently, Jen spent two years in Jordan managing emergency programs for communities in Syria. She received a Masters of Public Health (MPH) from Johns Hopkins Bloomberg School of Public Health in 2000.
Palash Singh
Design Lead
As a Design Lead, Palash employs human-centred and systems design approaches to understand the wide range of development and global health challenges M4ID aims to solve. Prior to working at M4ID, Palash has worked in a dynamic range of areas, including public health, livelihood, and women’s empowerment. He also has experience in community integration, having worked with organisations such as India’s Ministry of External Affairs and the Bill and Melinda Gates Foundation. Palash has a keen interest in the ever-evolving nature of the design discipline and has presented several papers within the field. Palash holds a combined master’s degree in International Management and Design Innovation from the Adam Smith Business School (University of Glasgow) and Glasgow School of Art.
Tito F. Williams II
Service Designer
Tito is a Service Designer at M4ID. In his work, he employs human-centered design methods for projects in the field of sexual and reproductive health. He refers to himself as a social designer, using design methods to face challenges surrounding education, health, and poverty with in communities. He believes that people can create a world where one day every community, regardless of its industrial development stage should have a high standard of physical, mental, and social wellbeing. Building meaningful relationships and experiences within communities is what drives his passion for design. With a B.S. in Industrial Design from The University of the Arts in Philadelphia Pennsylvania, USA and a current M.A. candidate of Collaborative and Industrial Design at Aalto University in Espoo Finland, he holds a multidisciplinary design toolbox.
Jenni Martin
Design Researcher & Programme Manager
Jenni Martin is a Design Researcher and Programme Manager at M4ID. Jenni has a background in maternal and child health with experience spanning the UK, Nepal, Zimbabwe and India. She has experience in participatory research, intervention design, development, implementation and adaptation with a special interest in working with vulnerable populations. She develops creative design research tools and methodologies for projects, and carries out project-based operational planning, coordination and management to oversee delivery of results. Prior to joining M4ID, Jenni was working at the University of Edinburgh, where she was designing culturally appropriate cervical screening services for ethnic minority groups across Scotland. She has a masters from the London School of Hygiene and Tropical Medicine, and is on the verge of submitting her PhD in Public Health at the University College London Great Ormond Street Institute of Child Health. She has wide experience consulting for non-government organisations and the private sector.
Petra Sillanpää
Researcher
As a Development Specialist, Petra works on Scope’s business development and supports the Creative Communications team in Plan Right and Core projects. She is passionate about women’s reproductive health, and the role that digitalisation can play in it - a topic she also researched in her Masters’ dissertation. Petra brings to Scope her international mindset as well as her experience in NGO work and in education. She holds a Bachelor’s degree in European Studies from King’s College London and a MSc in Gender and Sexuality Studies from Birkbeck College.
Helena Vizcaino
Creative
Helena is Scope’s Creative. Her work combines creative strategy, design and illustration, and she brings innovative means of visual communication to our global social impact projects. Before joining Scope, Helena worked as an illustrator and designer in the field of marketing and communication, advertising and design. Helena holds a Bachelor’s degree in Arts from UPV Valencia, in Spain and Lahti University of Applied Sciences, in Finland.
Jennifer Paavola
Director of Creative Communication
Jennifer heads the creative communications team and oversees creative design projects, strategy and concept planning, as well as the implementation of international campaigns and programs. She is a multi-faceted professional who combines backgrounds and experience gained across roles in communications, design and marketing. She recently worked for +1, where she was CMO and led design projects that combined social sciences, data science and creative problem solving. Previous roles have included heading international clients for a top 10 global communications agency, CEO of a creative agency in London and head of marketing for a US-based global technology company. She is a strong believer that the biggest problems in the world can only be solved by utilising social sciences to foster deeper understanding, unleashing creative problem solving to build new solutions and harnessing technology to inform and empower more people around the world.
Anton Schubert
Design Director
Anton is a people and planet-centric designer focused on purpose driven design, culture change, innovation and new ways of working. He is a design industry veteran with more than 25 years of experience, working globally with international companies. His experience covers multiple domains, including technology, transport, finance, health, food and retail sectors. Having started off working at IDEO for a decade, Anton has in more recent years built and led successful international design teams in Helsinki, Stockholm and London with leading design, marketing and technology companies. Anton is a passionate advocate of human-centered design as a methodology to deliver positive impact for communities globally. His belief in the power of design has led him in the last few years to question the role and responsibility of the designer, in relation the the real challenges facing humanity and our planet. His aim going forward is to evolve the way designers think and work, helping them to incorporate bigger environmental, systems-based and scale aspects into their everyday design toolbox.
Jarkko Kurronen
Senior Service Designer
Jarkko specialises in leveraging human-centered design for social and health services and leads the application of design in our projects. Jarkko is an experienced service designer, with a decade of experience in ethnographic research, strategic design, prototyping, and workshop facilitation, among others. Prior to joining Scope, he served as a senior designer in a healthcare focused agency, and he also worked in public sector design. His work has ranged from large scale public sector digitalisation ventures, understanding and designing improved patient journeys, designing service development project that addressed social exclusion of low-income families, to health education for Kenyan school children through gamification. Additionally, Jarkko has previous work experience as a product designer and a graphic designer. Jarkko has a master’s degree in Industrial and Strategic Design from Aalto University, with a minor in Creative Sustainability. He also holds a BA in Industrial Design from Kymenlaakso University of Applied Sciences.
Priyam Sharda
Design Research Lead
As our Design Research Lead, Priyam supports Scope’s mission-led work through her insights and inputs on local culture, communities and users. She holds an MSc in Social Anthropology from Oxford university, and comes with previous experience in applied ethnography and design research spanning rural and urban populations in various countries. At Scope, Priyam will be applying a fused lens of social science frameworks and design methods to health and development projects, particularly in the space of maternal and child health. She believes strongly that framing the right context, and building continual empathy at every step of the design process, is the definitive way of designing an impactful solution.
Amal Mohamed
Programme Manager
Based in Kenya, Amal Mohamed is Scope's Programme Manager. In this role, Amal supports Scope's interdisciplinary design and creative communication initiatives, campaigns and projects in Kenya and Tanzania. She has previously undertaken Scope's Plan Right research on family planning in various counties in Kenya. She brings significant knowledge of the creative sector and has substantive socio-economic analytical skills from her extensive experience in the fields of law, creative investment and fund management. She holds an LLB from the University of Reading and is a qualified Advocate of the High Court of Kenya. She is passionate about using innovative, holistic and interpersonal approaches to social change.
Shalini Subbiah
Evaluation & Programme Manager
Shalini is Evaluation and Programme Manager at Scope. In this role, Shalini works with programme staff to support monitoring and evaluation of Scope’s projects and generate learnings that strengthen policy and programming. Shalini has extensive experience in data analysis, quantitative and qualitative research and programme management. Prior to joining Scope, she worked with the World Bank's Gender Innovation Lab in Nigeria where she contributed to impact evaluations aimed at generating evidence on how to close the gender gap in earnings, productivity and assets. She has also worked in Kenya, managing programmes and academic research focussed on maternal and newborn health. She holds a double Master's in Economics and Public Policy from the University of Michigan. Shalini is interested in the application of data-driven decision-making to real world problems, specifically related to gender, maternal health and sexual and reproductive health.
Yuzhou Wang
Graphic Designer
Yuzhou is a Graphic Designer at Scope. Previously he worked as a freelance graphic designer, and has lived and studied in China, Japan and Finland. With these experiences, he has an open mind towards different cultures and has formed a strong visual style that combines both Eastern aesthetics and Western design principles. At Scope, he creates both visual narratives and information design strategies which he hopes to convey messages in a clear yet unique visual language. He holds a Bachelor’s degree in the field of Visual Communication Design and he is currently pursuing Master’s Degree in the same field at Aalto University.

PARTNERS

Core is supported by the Bill & Melinda Gates Foundation and implemented by Scope, in close collaboration with local and international partners.

Human-centered design
Rose Matthews (Design Consultant)

Co-Creation Hub
Kenya
Okari Magati (Design Researcher)

Sostine Makunja (Research Consultant)
Evaluation
Nigeria
Charles Ikem (Service Designer)

Olubunmi Adedoyin Ojelade (SRH expert)

Co-Creation Hub
Tanzania
CSK Research Services

President's Office of Regional Administration and Local Governance (PORALG)

GLOBAL ADVISORY BOARD

The Global Advisory Board provides expertise and strategic direction to Core and consists of leading international thinkers and practitioners in the field of public health, medicine, social science, interdisciplinary design, and futures.

Shilpa Das
Senior Faculty, National Institute of Design, India
Dr. Shilpa Das is Senior Faculty, Interdisciplinary Design Studies and Head, PhD Programme at the National Institute of Design (NID) India. Her work experience spans 24 years in education, publishing, and volunteerism. She is on the Governing Council of the Mo School Project, Government of Odisha. Shilpa has been the Founding Co-Editor of two prominent publications brought out by the Research and Publications department of NID—The Trellis, a research based publication and a magazine called D/signed. She is the editor, author and creative visualiser of the book “50 Years of the National Institute of Design: 1961-2011” (2013); and co-editor of the book, “Indian Crafts in a Globalizing World” (2017).

She has been involved in outreach and consultancy projects, notably, a project on strategic behaviour change with respect to persons with disabilities for Handicap International and Department of Health and Family Welfare for the Government of Gujarat; Ananya, a book on Indian women for the Ministry of Women and Child Development and Sanchar Shakti, a book on information communication technology and women’s empowerment for the Department of Telecommunications, Government of India.
Florence Temu
Country Director, Amref Health Africa, Tanzania
Dr Florence Temu is a Country Director for Amref Health Africa in Tanzania. Florence has worked for Amref Health Africa for over twelve years in different capacities in Tanzania and Ethiopia- as project manager, head of programmes, deputy country director in Tanzania and as country director for Ethiopia and now Tanzania. Before joining the organisation she worked as Head of cancer prevention services at Ocean Road Cancer Institute in Tanzania and also as a general medical practitioner and researcher under maternal and HIV research projects (MTCT) at Muhimbili National Hospital. Dr Temu holds a Degree in Medicine, Masters in Public Health, Diploma in Palliative Care, as well as a University certificate in Geriatric Health Care Management. Florence who formerly served as Vice Chairperson for Medical Women Association, is a member of Institute of Directors Tanzania, and has undergone several leadership courses including PEAK Fellowship by Population Fellows Programs of the University of Michigan, USA; and Women Leaders for the
World leadership programme under Global Women Leadership Network. Florence is a member of Board of
Directors for White Ribbon Alliance Tanzania, and recently appointed as member of Directors for Guaranty
Trust Bank in Tanzania.
Ademola Olajide
Resident Representative, United Nations Population Fund (UNFPA)
Dr. Ademola Olajide is UNFPA, the United Nations Population Fund’s Representative for Kenya. Until this appointment in July 2017, Dr. Olajide served as the Chief, Non-Core Funds Management Unit in the Office of the Executive Director, UNFPA headquarters in New York since May 2015. At UNFPA, Dr. Ademola and his team worked in developing clear processes of allocation of non-core throughout the organisation. This included determining allocation limits for regions and countries to ensure better planning and coordination. Dr. Olajide served as the UNFPA Representative in Namibia in 2014 where he spearheaded efforts in population data and evidence, while supporting interventions that enhanced reproductive health and gender equality. Previously, he served as the Head of Division, Health, Nutrition and Population African Union Commission in Ethiopia from 2011 to 2013. Earlier in his career he was with UNICEF and UNFPA in Nigeria, where he held various positions such as Programme Adviser, Reproductive Health Adviser, National Programme Officer as well as HIV/AIDS Specialist. Before joining the UN he served as the Executive Director, Group of Medical Practitioners in Nigeria from 1995 to 2002. Dr. Olajide holds a Doctor of Medicine degree from University of Ibadan, Master’s degree in Business Administration from Federal University of Technology, Master of Public Health from the University of Ibadan and Masters of Arts in International Relations from Benue State University.
Dipanjan Sujit Roy
CEO, Wadhawani Initiative for Sustainable Healthcare (WISH) Foundation
Zeina Afif
Senior Social Scientist, Poverty and Equity Global Practice, World Bank
Zeina Afif is a Senior Social Scientist, Poverty and Equity Global Practice at the World Bank. Zeina is currently working on applying behavioural insights to improve women’s access to finance and jobs, reduce youth unemployment, reduce gender based violence, and improve access to public services and programs. Zeina has also provided operational communication and behavioural insights support to World Bank projects and has worked in countries such as Egypt, Indonesia, Iraq, Kuwait, Oman, and Yemen in the areas of taxes, social protection, social accountability, and citizen engagement. Zeina holds a MBA from George Washington University, and a M.Sc. in Behavioural Science from London School of Economics.
Sam Mulyanga
Director, Advance Family Planning, Jhpiego, Kenya
With a background in information systems and public health, Sam Mulyanga leads the Advance Family Planning (AFP) advocacy initiative in Kenya. Prior to joining Jhpiego, Sam worked with Pact Inc.-a Washington based nonprofit organisation as an Advocacy Adviser. He was primarily assigned to an MSH –led civil society organisations’ institutional strengthening project dubbed ‘FANIKISHA’ that operated within the USAID FORWARD initiative. Sam also worked with Family Care International (FCI) as a Senior Program Officer where he engaged in advocacy efforts in Kenya and globally. He has had a stint in the media besides working with several other development organisations to improve the lives of communities. In 1996, Sam was a global winner of the United Nations-led essay contest on promoting responsible reproductive health behaviour. He has published seven books in the area of sexuality, livelihood, and HIV and AIDS.
Femi Longe
Director of Innovation & Co-Founder, Co-creation Hub
Mark Allen
Director of Strategic Partnerships, Merck for Mothers
Mark Allen has had over 20 years of professional experience in both the private and international development sector. Currently Merck for Mothers’ Director of Strategic Partnerships, Mark is responsible for managing strategic partners across the program portfolio including Merck for Mothers’ (MfM) newest partnership with the World Bank’s Global Financial Facility as the first private sector partner. Mark also has oversight of MfMs’ digital portfolio. Prior to Merck for Mothers, Mark was the Managing Director for Africa Programs with Malaria No More managing the organization’s investments across six countries. Mark started his professional career in international development at the Touch Foundation – a McKinsey & Co. founded organization focused on building human resource capacity in the health sector in Tanzania. Prior to the Touch Foundation, Mark lived in rural Kenya as a Peace Corps Volunteer focusing on micro-enterprise development with farmers which inspired his shift from an earlier career in management consulting. Mark holds a BS in Industrial Engineering from the Georgia Institute of Technology and a Master’s in International Affairs from Columbia University.
Jaspal S. Sandhu
Managing Partner & Co-Founder, Gobee Group
Jaspal is the Managing Partner of the Gobee Group, a social innovation consultancy that he co-founded 10 years ago. He is also the Professor of Practice in Maternal, Child, and Adolescent Health at the University of California, Berkeley School of Public Health. At Gobee, he leads human-centered design efforts to drive innovation for the health of communities and populations. His Gobee teams are currently working to: improve data use with Ethiopia's national health system; develop innovative long-term strategies to prevent domestic and family violence in California's diverse communities; and improve national and regional decision-making processes in the worldwide immunisation community.

Since 2010, he has taught globally-unique, admissions-based, interdisciplinary courses on the innovation process at the University of California, Berkeley. Since 2016, he has served as the faculty lead for the Fung Fellowship for Wellness and Technology Innovations at Berkeley, a program that merges digital health, human-centered design, and health equity. He advises technology startups that focus on food access, healthcare transformation, and global development. His writing on innovation has been featured in the Stanford Social Innovation Review, MIT Innovations, Fast Company, and the American Journal of Public Health.

Prior to Gobee, he worked with the Mongolian Ministry of Health on technology and innovation in rural health systems as a Fulbright scholar, and for the Intel Corporation and the Nokia Research Center. He holds a PhD in design from the University of California, Berkeley, and master's and bachelor's degrees in engineering from the Massachusetts Institute of Technology. He speaks Punjabi, Spanish, and Mongolian.
Suzanne Fournier
Manager, Survive and Thrive, Children's Investment Fund Foundation (CIFF)
Katherine Hay
Deputy Director, Gender Equality, The Bill & Melinda Gates Foundation